Monc - The Conscious Eyewear Company

‘The Source’ - Commissioned to create a series of illustrations to communicate the natural materials used in-store.

Brief - ‘The key message to this pop up is circularity and regeneration. This was the core principle and focus ahead of starting the design process and this needs to be communicated through the messages, icons and overall communication across all channels.

The store is designed and built using upcycled and bio-based materials, each intended for its sourcing and circularity. We would like to strip each material back to its original source and represent that through our communication.

Hemp - Text from Monc

‘we learnt that hemp captures carbon as it grows, absorbing it from our atmosphere and converting it to biomass. Knowing this completely changed our perspective, and when fitting out our first store, it was a no brainer to incorporate hemp that creates not only a low-carbon product, but one we can responsibly discard of if we ever had to. read more on the monc site here